the new Panadol spot gets over 40,000 reproductions in only a week away
It is one of the most popular videos of its category in You Tube. Another version of the spot, on the relief of the headache, followed with more than 25,000 reproductions and the almost 9,000 of the making of.
Barcelona, November 2011- the past Monday, Oct. 17th pharmaceutical company Ferrer opened the first TV campaign for the popular panadol, with the broadcast of a spot in prime time. The campaign on TV, with a duration of 5 weeks alternating two spots made by agency Healthy People focused on back pain and headache, where the approach and positioning of Panadol focuses on rapid pain relief.
Panadol, one of the brands of greater recognition in the homes of our country, began a new phase with the objective that the message about the effectiveness of Panadol reaches the consumer in a way more clear, direct and closer and as always with the collaboration of the pharmacist.
Communication campaign complete with inserts in pharmaceutical publications, campaign on buses in the cities of Madrid and Barcelona and, of course channel Panadol – Ferrer on YouTube.
You can see the two spots and the making of on the following link: http://www.youtube.com/user/GelocatilFerrer
