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the official College of odontologists and stomatologists in Madridtakes legal action against Hector for its advertising campaign make thepeace with the dentist ”
-FACUA and SOS Racisme support the initiative of the COEM toIt believed that the campaign discredits the profession and has a clearxenophobic component
-self-control has already issued an opinion which concludesthat Hector advertising campaign is misleading, discriminatory anddemeaning ”
Madrid, may 2012.- the College of dentists andMadrid stomatologists (COEM) has begun legal proceedings against you companyHector by so-called advertising campaign make peace with thedentist ”, considering that you question the professionalism of dentiststhat do not belong to that company, and by his pejorative allusion to theprofessionals who are not of Spanish nationality.
to Dr. Ramon Soto-Yarritu, President of the COEM,”The College cannot be indifferent to such unfair advertising and”to the citizen and to the patient’s healthcare professional as this is misleading.It degrades the quality of professional care oral in featurethe clinic or health centre where is carried out, based on thenationality and age of the professional, thus facing two models ofattention dental, such as the traditional dental clinic and the mode ofClinical franchised. All members scrupulously comply with the”obligations that are payable”.
el COEM also has the support of the AssociationFACU-consumers in action – which has been disagreed with the campaignfrom his home – and with the NGO SOS Racisme.
for Ruben Sanchez, spokesman for FACU – consumers inAction, the campaign offers a pejorative and demeaning image of theprofessionals from the sector and promote xenophobic stereotypes. In addition, generatesconfusion on users – by attempting to influence its decision based onincurred in the event of unlawful advertising and false – information ”.
Mikel Mazkiaran Meanwhile, spokesman for the FederationState of SOS Racism said: want to show our more absolute rejection toThis campaign because certain stereotypes of immigrants are handled innegative sense, ridicules for free and prejuiciosa the Latin American immigrant to reinforce a particular optionthrough an aggressive advertising company. For this reason we request yourwithdrawn by help maintain certain racist attitudes than byUnfortunately are seated in our society ”.
the performance of the COEM, step by step
since the onset of the campaign on television, the COEM, inhis eagerness to defend the dental professional, has requested aopinion on an external Office in which it is concluded that the campaign could be unfair and unlawful ”, has requested a report which self-control thisentity considers that the campaign is misleading, discriminatory and degrading ” andIt has sent a requirement to Hector for its withdrawal. Finally, notget response and have not withdrawn the media, the COEM campaign hasdecided to launch legal action against Hector with the aim ofachieve the cessation of the advertising campaign, on the one hand, and, on theanother, a judicial ruling stating that this is advertisingunlawful and unfair.
on the COEM
the College of odontologists and stomatologists of the 1st Region(COEM), founded in 1930, is a corporation of public law withlegal personality and full capacity for the fulfilment of theirpurposes, which is governed by the law of professional associations and by its ownStatutes. The territorial scope of the College comprises the community of Madrid andthe provinces of Ãvila, Ciudad Real, Cuenca, Guadalajara, Toledo. Since 1981It has its headquarters in number 32 of the Vitruvio Street in Madrid.It currently has more than 7,000 members.
