The pharmaceutical sector is converted to 2.0 to bring to the public and generate greater turnover.

-Believes that the Spanish botica has lost you fear of cyberspace and has begun to see this channel as a good place in which implement new management models, generate profitability and gain customers

Madrid, March 2012.- A great evils, great remedies 2.0. With this medicine is reacting the Spanish botica to the criticism suffered in its sector in recent years. And is that seen Juan Merodio, one of the main voices in Spain in Web 2.0, Online Marketing and social networking, economic losses due to the reforms have caused that many of these professionals have seen in web 2.0 a good remedy to tackle the situation. pharmaceutical has begun to understand and see to the Internet as a mass channel to which every day are more the people who, regardless of age, decide to connect to search or share information ” explains Merodio.

And is that seen Juan Merodio, the virtual pharmacy serves to join forces between a professional group that not what is happening nothing good as well as to implement new and successful models of management. A good example of this is Higia community, the social network aimed at pharmacists where opinions and knowledge are exchanged and which already counts on more than 1,500 users. Also new models of business management, an aspect to bear in mind today day powered by containment measures in pharmaceutical spending discussed in this new social network ”, adds.

But for this renowned expert social networks are for pharmacists a channel of communication to explore to get better and more directly to your customers. Every day are more pharmacies that decide to make the leap to the world 2.0 and open new channels to its customers, as it is the case of pharmacy Valverde who has his own blog where they give information about the sector or possible conditions, Facebook page and profile on Twitter where talk with other users ”.

So things for John Merodio the basis for the use of social networks in the pharmaceutical sector is looking at it as a new way of communication and information, which previously required to have clear objectives. Prior to entering the virtual world the pharmacist has to know what is trying to achieve in social networks, that is not only of having a blog, a channel on Facebook or Twitter, but to see how can bring real value to the consumer and help you with what you need. To do so he must think about always be original, accessible, participatory and honest, you are are the bases of the web 2.0 ”.

And how to create a good approach to customer strategy? The answer according to Merodio is much easy, effective and cheaper than you might think. It’s an exercise of self-reflection empathetic. Is to say, if I were a consumer looking for information on any pharmaceutical product in particular what would? On numerous occasions is a good strategy thinking back forward to see how we can meet the needs of our client, is not to think of how to sell you more, if not in how we can help you to solve their problems, this is the first reason to use social networks ”, emphasizes Merodio.

Although the list of pharmaceutical 2.0 examples every day grows more, the truth is that much remained to be done and as always the anticipation is a valuable competitive advantage. Sooner we are soon begin to notice the benefits. You just have to see and follow project so interesting and collaborative as Wikisanidad, a space where to find new projects in Spain on health, events, polls, debates … or observe projects based on collaboration and the dissemination of knowledge in the sector such as the SomosMedicina.com project, the virtual medical library, the journal of Peter speaking from the syndrome Sturge Weber or the Blog the hearddo a space with information for care and hygiene of your ears ”, ends the recognised expert and lecturer John Merodio.

Who is Juan Merodio

Juan Merodio, born in 1980, is one of the leading experts on Spain in Marketing Digital and social networks. Rapporteur as usual in congresses of recognised international prestige well as Professor of the best business schools and universities.

From an early age dreamed of being telecommunication engineer, race studied but which, by enr@dos of fate, ended up putting from other no less exciting side: on the development of interactive applications and Marketing online.

Merodio, tireless self-taught in addition to a Masters in commercial management and Marketing by IDE-CESEM, is a born entrepreneur. And we refer to the test: not only is the founder of the group Ellas ”, company focused on the creation of Web sites dedicated to women in various areas (tourism, cars, training, news, beauty and fashion, employment) but also founder of Marketing Surfers ”, the Agency of Marketing 2.0 and founder of Air Touch World, developer of applications of dynamic Digital Marketing and technology company. He is also managing partner of Marketing of invierteME, social network for entrepreneurs. For this career online has received several awards including best Idea of the year 2006 ” Actualidad Económica and young entrepreneurs social ” of the Universidad Europea de Madrid.

Juan Merodio also has another great passion: writing. He has already published four books on Marketing 2.0 applied to firms and regularly collaborates in magazines and websites specializing in Online Marketing as well as his blog.