La Fundación Vodafone joins the campaign Bank of memories ” Foundation Queen Sofía.

– Bank of memories ” is a virtual space for storing memories donated by anonymous and well-known faces and people in first stage of Alzheimer’s

Madrid, November 2011- Spain Vodafone Foundation has signed a collaboration agreement with the Fundación Reina Sofia, which is committed to supporting the campaign Bank of memories ” that the Foundation Reina Sofía carries out in order to raise awareness in society about Alzheimer’s disease.

Bank of memories ” is a virtual space created to keep all the memories donated by anonymous people, familiar faces and people in the first phase of the disease.

Foundation Vodafone Spain is collaborating in this project through the maintenance of the necessary technology for implementing ongoing website Bank of memories ”

La Fundación Vodafone Spain, in the development of its corporate purpose, has been doing an intense work of supporting those initiatives of scientificeducational and research tend to achieve greater well-being of the population, notably their most disadvantaged sectors.

The campaign Bank of memories ” trafficking awareness in society about the need to invest in scientific research, one of the key points that could delay the onset of Alzheimer’s disease and reduce the number of cases, as well as contributing to the improvement of the quality of life of those affected.

Bank of memories

campaignalso on the web, consists of various TV spots, wedges of radio and advertising in press in order to raise awareness in society of the need for research to combat the disease of Alzheimer.

Through the campaign, anyone can contribute to this initiative by donating one of his favorite memories, through a photo, a video or write a letter. They will also have the possibility of collaborating sponsoring one of memories previously donated by another person, through a sum of money that will go entirely to Alzheimer disease research.

This campaign, led by the Fundación Reina Sofía and devised by the Agency BBDO counterpoint, has counted with the collaboration of Ceafa (Confederation Española of relatives of patients of Alzheimer and other dementias), AFAL Contigo (National Association of Alzheimer’s) and one hundred Foundation (neurological diseases research center)belonging to the Ministry of science and innovation and the IMSERSO belonging to the Ministry of health and Social policy.

The Foundation Reina Sofía

The Fundación Reina Sofia, founded in May 1977, is a joint entity of charitable and cultural character without spirit of profit and of a permanent nature. Since 1994, manages and promotes numerous projects education and health, as well as social and humanitarian aid which benefited children, adults, immigrants, disabled persons and affected by natural disasters.

From 2002 to 2007, one of the main lines of action of the Foundation Queen Sofia has been Alzheimer’s project, whose main exponent is today the Queen Foundation Alzheimer Center Sofia, opened in 2007 in Vallecas, where they have carried out so far 27 research projectssix of them at the international level. It has also generated more than 60 scientific publications and 38 communications at congresses and scientific meetings.

This year, the Foundation Reina Sofia carried out, with Pasqual Maragall Foundation, various events on the occasion of the international year of the research in Alzheimer’s disease 2011, which should be among the World Summit on research in Alzheimer’s disease that was held in Madrid on 22 and 23 September in the Palacio de Congresos y Exposiciones de Madrid.

The Spain Vodafone Foundation is a private, non-profit, nature of research and of indefinite duration, under the auspices of the Ministry of education. Its objective is to contribute to the momentum of innovation and the social use of the new technologies of information and communication to improve the quality of life of people, especially of groups vulnerable and older for which develops its projects, in collaboration with institutions related with these social groupsin order to promote their integration work partner, supporting accessibility and independent living. Therefore, the Foundation Vodafone Spain projects range from support ICT training at various levels, up welfare projects or innovation in systems of videoatención, among others.