VITIS renews the image of the entire range.

betting on a design more innovative in line with the needs of the professional and consumer current.

Barcelona, November 2011- DENTAID, leading laboratory in oral health in pharmacies, has just launched the new image of the full range of products VITIS, clarifying products and their benefits commensurate with the needs of the consumer.

This change aims to facilitate the pharmaceutical Council, as well as the identification and selection of the right by the consumer product.

The redesign makes more visible the 3 product categories VITIS, incorporating a color code for each one of them:

– daily comprehensive care: products for a healthy mouth (blue dotted) complete hygiene

– extra day care: care products for the most demanding of a healthy mouth (grey stippling)

– specific situations: products that respond to specific needs as sensitive gums, carriers of Orthodontics (grey stippling)

in addition, this redesign is also a step forward at the social level, as the redesign of pastas and mouthwash incorporates the language of braille, a bet which reaffirms the commitment of DENTAID be closer to consumers and bring their products to the entire population; by the importance of a good prevention in oral health.

VITIS product family are designed to provide personalized and effective response to the needs of all customers with the widest range of toothbrushes, mouthwash, dentífricas pasta, tapes and developed specifically to adapt better dental silks adapts to every palate and every need.

Leader in Spain with an international vocation

Founded in 1980, Dentaid has grown to become a leading pioneer in research oral, able to offer the best cutting-edge solutions to professionals and patients. Among the products it sells are brands of both prestige and Vitis ®, Perio – Aid ®, Desensin ®, Interprox ®, halite ®, Xeros Dentaid ®, Waterpik ® and Fittydent ®.

Its business strategy is based on a firm commitment by research and the constant development of new products of high quality. A bet that has led the company to become a multinational company with presence in more than 40 countries.

Dentaid has pioneered the use of Web 2.0 tools, being present in the major social networks.(http://twitter.com/#!/dentaid, blogsaludbucal).