Toothbrush completes the first line of oral care products that promote a whiter tone in a week

Toothbrush completes the first line of oral care products that promote a whiter tone in a week.

Colgate introduces new Colgate 360° brush Luminous White. The launch complements the unique line Colgate Luminous White to a smile a whiter tone in a week. Made with anatomical cable, Colgate 360° Luminous White has bristles and rubbery whitening bristle buffing machines, which help in natural whitening of teeth by removing surface stains. The news is now available in retail stores across the country.

data released by the World Panel reveal that to Brazilians the second biggest concern is aesthetics have white teeth. According to the Marketing Director of Oral Care from Colgate-Palmolive, Tamara Kulb, the company identified the opportunity to launch a line with cosmetic features and developed a communication with a focus on young consumers, who increasingly with the appearance. “The launch of Colgate 360 toothbrush° Luminous White adds its technology and its benefits to the line that best reflects the trends of today’s market”, he adds.

Colgate Luminous White ensures a whiter teeth in a week of use. The complete line is composed by toothpaste, mouthwash and, now, the Colgate 360° brush Luminous White.

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