New line Smile Xtreme White removes stains for whiter teeth.
Smile Smile line introduces new Xtreme White that comes to meet the aspirations of younger consumers of the brand. The release consists of two variants of dental gel in refreshing flavors – fresh mint and mint – which contains a unique formula that acts since the first brushing. The regular use of dental gel removes stains and prevents yellowing, and return the brightness and natural white teeth to.
the new line also makes the toothbrush that has rubber bristles of different sizes, reaching the toughest corners of mouth and helping to remove stains from teeth, maximizing the effect of dental gel. Figures released by Nielsen1 reveal that for the Brazilians, the second biggest concern with the aesthetic is having whiter teeth. According to the Marketing Director of smile, Bruno Siqueira, “mark Smile has identified a new market opportunity and invests in cosmetic segment-focused products, focusing on a differentiated communication for younger consumers, who are increasingly concerned about the appearance.”
the launch of the line bet still in innovative packaging and metallic, with a new format of tube that allows the dental gel is placed vertically
.
On the Colgate-Palmolive
the Colgate-Palmolive is a global company present in more than 179 countries and 32 territories around the world. Present in Brazil since 1927, the company invests in the constant development of technology to meet the consumption needs in their places of work
.
In Brazil, the Colgate-Palmolive business focuses in the areas of Personal and Oral Hygiene, cleaning the home and Animal nutrition, offering quality of life to their consumers through products such as: dental brushes, creams and soaps in liquid and bar, shampoos and conditioners, cleaners and pet food/>
