Wrigley has launched a collaborative program aimed at professionals of dentistry to help promote good oral health habits among their patients

Wrigley has launched a collaborative program aimed at professionals of dentistry to help promote good oral health habits among their patients

– useful tools for consultation and multiple articles and scientific studies that endorse the suitability of chewing gum to prevent some pathologies can be found on the web www.orbitpro.es.

Spain, March 2012.- The Wrigley Company has launched the program Orbit ® pro whose main objective is to support the professional health oral in its role as educator, providing useful tools to educate patients about the importance of maintaining proper oral hygiene.

In the online platform for the program: www.orbitpro.es, professionals can enroll to receive informative materials useful for consultation and product samples.

More than 500 Spanish professionals that have already occurred since its recent launch can access multiple scientific articles that guarantee the benefits of chewing gum without sugar as salivation stimulant, elements of prevention of caries and diverse pathology, as the associate to the dryness of mouth. Chewing sugarless gum can help reduce the demineralization of tooth, a risk factor in the formation of caries.

Orbit ® pro is part of the Wrigley Oral Healthcare Program, an international programme that is implemented in 47 countries around the world and counts on the collaboration of entities of the prestige of the FDI World Dental Federation (), IADR (International Association of Dental Research) and ADA (American Dental Association).

As pioneer company to promote clinical research about the benefits of chicle, Wrigley also collaborates with accredited entities and receives advice from leading professionals in each country. In Spain, the program Orbit ® pro has the assistance of Dr. Eduardo Chimenos Küstner, Professor of oral medicine, Faculty of dentistry, University of Barcelona and his team of collaborators.

Commitment to an oral health care active

About Wrigley

Wrigley, leading company in the production and distribution of chewing gum worldwide, has more than 25 years collaborating with professionals from around the world dentistry. The company operates in more than 40 countries and distributes its brands in more than 180, which make them world-famous.

Orbit ® Spain

Orbit ® reached Spain in the mid-1980s. Its main objective is to offer products that help to improve oral health.