Xanit Hospital international pointing to the olfactory marketing.

this technique aims to reduce the stress and anxiety of patients and professionals.

Benalmádena (Málaga), March 2012.- Xanit Hospital International has begun to use olfactory marketing, a marketing concept based on the sense of smell that uses aromas specific to raise emotions, positively influence the mood of workers and transmit sensations to patients.

According to ensures Mercedes Mengíbar, delegate Advisor and Managing Director of Xanit Hospital international, the hospital has begun to use this technique in the area of external consultations of the South building of the hospital and after a trial period, it will extend to other installations of the building.

Be waiting in a hospital causes a State of nervousness to some patients, is for this reason that we have decided to use olfactory marketing to enhance moods and reduce stress and anxiety in patients and employees ”, ensures Mercedes Mengíbar.

Xanit Hospital international, taking into account the views of patients and employees and after having tested with various smells, has chosen a single odor for the building external consultations, the smell of talc, a very soft scent with a dusty scent, that brings back memories of childhood.

The aroma has a powerful memory effect to possess the quality rapid associations raise and spend more time in our memory ”, explains the Xanit delegate counselor, who adds that the selected odor is a fragrance full of softness and tenderness in which mixed citrus notes with floral notes and a polvoroso Fundmusky and vainillado.

This hospital has joined this technique with which also reinforces the Xanit Hospital international, from the hands of Aromarketing brand, a leading Spanish specialized olfactory marketing.

Xanit Hospital international, which has agreements with the main national and international and mutual insurance companies of work, has the most advanced technology in the field of health in private medicine.

Xanit International has a team made up of more than 650 professionals and has 13,000 m2 distributed over five floors with 110 individual rooms. It also has a medical center, Xanit Fuengirola, which brings your medical team to continue care with the same quality.